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By doing this, it ensures audiences aren’t manipulated or bombarded with annoying advertisements. It effectively blocks third-party tracking tools, used by tech-giants and advertisers to trace the online activity of people. Any advertisement that has been paid for is allowed to pass through the blocker.Īdditionally, the software allows users to take back control of their online privacy. Their goal is not to remove all ads, but only those that pop up out of nowhere. As the name suggests, AdBlock’s primary purpose is to remove unnecessary distractions from websites.
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